The Business of Art Intensive
A 6-week, guided, high-touch program for artists who are ready to step into the next level of professionalism, clarity, and opportunity.
build the foundation your art career deserves
Most artists spend years perfecting their craft. Very few are ever taught the business that sustains it.
The Business of Art Intensive is designed to change that. Led by gallerist and artist advocate Candita Clayton, this six-week experience gives you the structure, confidence, and strategic clarity to strengthen your artistic practice—and position yourself for real opportunity.
If you’re tired of guessing, overwhelmed by the industry, or unsure what step comes next… you’re not alone. And you don’t have to navigate this path without guidance.
Welcome to the support you’ve been looking for.
Is the Business of Art Intensive for me?
The Business of Art Intensive is for you if:
You’re an artist who wants to move from hobbyist energy to professional clarity
You have the work — but not the systems, strategy, or structure behind it
You want to feel confident presenting your art to galleries, collectors, and opportunities
You want to understand how to speak about your work with authority
You’re ready to strengthen your foundation so you can grow
If that’s you — you’re in the right place.
What will I learn?
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Your Artistic Foundation
Business Plan, Artistic Identity & Vision
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Structure, Money & Operations
How to legally, financially, and professionally establish yourself
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Artist Materials
Artist Statement, Resume, CV & Portfolio Essentials
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Gallery & Partnership Readiness
Understanding galleries, expectations & opportunities
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Marketing for Artists
The Monthly Newsletter, Website Structure, & Social Media Strategy
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Visibility & Audience Growth
Expanding your presence with intention—not overwhelm
What’s Included?
Six 75-minute live weekly sessions
All worksheets, templates, and artist documents
A community of fellow artists committed to professional growth
Direct support + guidance from Candita
A proven structure for building a sustainable art career
Optional add-on: Artist Business Audit
About Candita
With over two decades of experience curating, advising, mentoring, and championing artists, Candita Clayton brings a rare blend of industry insight and genuine care.
Known for her thoughtful approach and discerning eye, she has built a reputation as a trusted guide for artists who want to elevate both their work and their professional presence.
You don’t need more chaos, more overwhelm, or more noise.
You need direction. You need clarity.
You need support that honors the artist you already are, and that’s exactly what this program provides.
space is limited
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enroll today
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space is limited ⋆ enroll today *
This six-week experience gives you the structure, confidence, and strategic clarity to strengthen your artistic practice — and position yourself for real opportunity.
Note: To ensure you receive the right guidance, an Artist Business Audit may be required before joining.
Gain clarity and expert guidance on the business side of your art practice. This service includes a pre-session questionnaire and a 45–60 minute Zoom consultation with tailored insights to support your growth.
what artists are saying about the business of art
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“I've gained invaluable insights into the art world that extend far beyond the canvas. Clayton's approach demystified the business aspects of art, teaching me not just how to create, but how to connect, market, and sell my work effectively. The curriculum bridged the gap between artistic passion and practical business strategy, empowering us to navigate the complexities of the art market with confidence. It's been transformative, equipping me with the tools to turn my creativity into a sustainable career.”
—mary s., mid-career artist
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“Attending Candita Clayton's Business of Art course was a turning point in my education. As a new graduate, I feel equipped not just with artistic skills but with a solid foundation in the business side of art...This course didn't just prepare me to be a better artist; it prepared me to be a successful artist in the real world. I now approach my career with a sense of empowerment and readiness I didn't have before.”
—jonathan p., fresh out of art school
FAQs
Who is this class for?
This class is designed for artists at all stages of their careers who are ready to build sustainable, thriving practices. Whether you’re just starting out or looking to elevate your existing art career, The Business of Art offers actionable strategies tailored to your needs.
What if I can’t attend the live sessions?
No problem! All sessions will be recorded and made available to registered participants. You’ll be able to watch the recordings at your convenience and revisit the lessons whenever you need.
Do I need the artist business audit?
To ensure you receive the right guidance, an Artist Business Audit may be required before joining. This helps Candita understand where you are, so she can help you get where you’re going.
How can I contact you if I have questions?
If you have any additional questions, feel free to email us using the email below. We’re happy to help!
Is there a refund policy?
Due to the nature of this event, refunds are not available. However, all registrants will have access to the class recordings, so you won’t miss any content even if you can’t attend live.
Is there a payment plan available?
Yes! You can split the cost of The Business of Art course in three payments for no additional cost. Please contact us to make a payment arrangement.
When and where does the class take place?
The class will be held online via Google Meet on the following dates:
Week 1: January 13, 2025
Week 2: January 20, 2025
Week 3: January 27, 2025
Each session will run from [Insert Start Time] to [Insert End Time].
Still have questions?
Email us at info@canditaclaytongallery.com